I believe in concept-driven, iterative design work and broadening my horizons. I tend to craft visual communication for brands, people, and discerning systems everywhere. I have ten years of extensive experience in product design, strategy and leadership for cross functional and creative teams.
Recently I have been fully engaged with corporate branding for Appinventiv and leading business analysis and visual communication for VEME- the world's first creative platform build on blockchain framework for short form viral videos, that exist to liberate and reward everyone's creative expression.
I started my career as web designer for a small time IT company based in Noida. Because I wanted to be closer to the product and work in collaboration with product owners and managers, I shifted to a tech start-up called AppStudioz as Sr. Creative Designer. There I build the design team of 30+ creative professionals from grounds up.
Since last three year, I am happily crafting successful product experiences for Appinventiv, one of India's leading mobile app development company. To know more about my professional journey, download my resume.Download CV
My passion for design bleeds outside work. In 2015, I participated and won the position of fourth runner up in a country wide appathon called 6E Appsters organised by Indigo Airlines. The competition with more than 1200 submissions aimed to uplift their current version of mobile app and deliver a solution that leads to greater visibility and downloads for the product.
Other than being a designer, I am a mother to a two years old toddler and an avid MCU fan. When not working, I love spending some quality time with my son, exploring my city or binge watching Netflix on lazy Sunday afternoons.
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