For individual use, cannabis can help with health, mental problems and used to ease ailments in patients suffering from issues like cancer, anxiety, depression, stomach problems, insomnia, AIDS and even those struggling with drug abuse. However when it comes to scouting for cannabis products, there isn’t much help around. The goal was to provide consumers with abundance of information at their fingertips to help them understand and create their own opinions about what products are best suited for their overall health.
The two main digital products (app & website) needed a strong connect with it variety of audience - users, vendors and dispensaries. Without any previous foundations laid, I had to ensure that we develop an intuitive information architecture and a visual coherent language in order to achieve our goal.
With no prior foundation laid, my first task at hand was to establish a user experience strategy. This meant doing an in-depth analysis of all types of users that would be approaching this app to meet a specific requirement, outlining their problems and expectations and providing a definite solution for the same. This is how I proceeded.
Every business works on a core value or a mission objective. By brainstorming & prioritizing various attributes, my team and I created the basis to put together a mission statement. Here is a list of attributes that helped us achieve the result.
I started with building user personas for all three types of users this app had- Consumer, Vendor and Dispensaries. Using the quantitative and qualitative data from interviews and surveys, I defined the target group profiles (or user personas) for each user type.
I want to live a healthy life so I can concentrate on my music and do work that I feel proud of. I am ready to try new stream of medication but I need to know before hand what I am dealing with.
Caroline is pursuing a career of a rock musician. She suffers from anxiety and insomnia and has tried several medication with no desired outcome. She recently came to knew about the benefits of medical marijuana and wants to give it a try
Based on the insights gained from initial round of content audits, competitor analysis and client’s own personal feedbacks, I defined the information architecture map for Cannalign.
Though I did not design high-fidelity mockups and invision prototypes myself for Cannalign, I played an active role in UX discussion around interaction patterns, providing first round of feedbacks to analyst and design teams. My role was to provide guidance through low fidelity paper prototypes so that quick rounds of usability testing could be done before wasting time on digital implementation
Moodboards or a collection of assets and materials intended to communicate the style, voice, direction, and language for the product, was my first step towards building a uniform design language. This provided a good foundation allowing me to quickly jump to the next stage of visual designing.
Next came styleguide which was developed by iterating from moodboard and styletiles creating the first version of styleguide.
Everything was finally sewn together to form the basis of UI design for both app and website. Here you can see most of the screens hand crafted for this project. To view complete presentation on UI design, please check my Behance page.
Swati is among one of the best product focussed UX designers I have worked with in my career. She quickly demonstrated that she could solve all our vexing issues related to UX and UI for Cannalign. She has always displayed a high degree of responsibility, client service, creativity, and initiative. I’m happy with the work Swati did and given the chance, I'd love to work again with her in future.
A flawless collaboration with all stakeholders including client and my own team at Appinventiv ensured that the project gets completed on time and with minimum iterations required, saving valuable time and effort on our end.
A great learning that I received from this project was to make sure to clearly communicate the exact goals and expectations for each team member and stick to a design process that benefits the product as well as everyone involved in it.