Senior Product Design Leader with 15+ years of experience in B2B SaaS, focused on simplifying complex workflows and modernizing legacy platforms. Strong in system-level reasoning, cross-functional alignment, and guiding product teams through ambiguity. I work from first principles: understand the actual workflow, clarify the decision path, then define interaction patterns that scale. I mentor designers in problem framing, rationale development, and steady execution.

EXPERIENCE

Manager – Product Design | Emids

Nov 2019 – Present

Led design for a multi-year platform modernization initiative unifying several legacy applications into a single workflow system for healthcare payor operations.

  • Worked with operations SMEs to map existing workflows, identify bottlenecks, and clarify decision paths across legacy systems.
  • Re-structured end-to-end workflows to reduce redundancy and cognitive load before visual design began.
  • Defined interaction patterns and behavior standards across modules (Document Request, Audit Workload, Review Audit) to create a coherent platform experience.
  • Established early design system foundations to support consistency and reuse during incremental migration.
  • Mentored junior designers in workflow breakdown, rationale development, communication with stakeholders, and steady delivery habits.
  • Collaborated with distributed Product and Engineering teams to maintain alignment through structured reviews and shared documentation.

Result: Reduced workflow fragmentation and created a scalable platform model used as the basis for ongoing product expansion.

Additional Work within Emids:

  • Designed workflows for a payment integrity platform supporting claim documentation review and reconciliation achieving a 60% efficiency uplift and onboarding 15 new clients when demoed at Nashville Health Conference 2022.
  • Currently leading design for an iPad application used by CRO field teams, focused on clear task sequencing and ease of use in on-site environments.

Creative Head | AppInventiv

Jun 2015 – Oct 2019

  • Designed end-to-end experiences for multiple B2C mobile products across retail, media, and on-demand services.
  • Partnered with product owners and engineering teams to define flows and prototypes.
  • Ran iterative usability reviews to refine task clarity and adoption.
  • Developed reusable UI patterns to support delivery across parallel projects.

Creative Head | Affle (Prev. AppStudioz)

Dec 2012 – Jun 2015

  • Delivered mobile-first applications across consumer verticals.
  • Built foundational skills in interaction patterns, usability, and design execution under delivery constraints.

Visualiser | Xceed IT Solutions

Aug 2009 – Dec 2012

  • Designed end-to-end web and marketing experiences, managing projects across ideation, visuals, and delivery within agile timelines.

EDUCATION

Bachelors in Multimedia

Apeejay Institute of Design, New Delhi

2005 – 2009

EXPERTISE

Design Skills
  • Enterprise Workflow Analysis & Re-architecture
  • Platform Modernization & Legacy System Unification
  • System Mapping & Process Simplification
  • Design Systems, Pattern Libraries & UI Governance
  • Cross-Functional Strategy (Product / Engineering / Operations)
  • Mentorship & Design Maturity Development
  • Discovery Workshops & Stakeholder Alignment
  • Incremental Delivery in High-Ambiguity Environments
Software Knowledge
  • Figma
  • Figjam
  • Miro
  • Jira
  • Confluence

RECOGNITION

Fourth Runner Up