
Senior Product Design Leader with 15+ years of experience in B2B SaaS, focused on simplifying complex workflows and modernizing legacy platforms. Strong in system-level reasoning, cross-functional alignment, and guiding product teams through ambiguity. I work from first principles: understand the actual workflow, clarify the decision path, then define interaction patterns that scale. I mentor designers in problem framing, rationale development, and steady execution.
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EXPERIENCE
Manager – Product Design | Emids
Nov 2019 – Present
Led design for a multi-year platform modernization initiative unifying several legacy applications into a single workflow system for healthcare payor operations.
- Worked with operations SMEs to map existing workflows, identify bottlenecks, and clarify decision paths across legacy systems.
- Re-structured end-to-end workflows to reduce redundancy and cognitive load before visual design began.
- Defined interaction patterns and behavior standards across modules (Document Request, Audit Workload, Review Audit) to create a coherent platform experience.
- Established early design system foundations to support consistency and reuse during incremental migration.
- Mentored junior designers in workflow breakdown, rationale development, communication with stakeholders, and steady delivery habits.
- Collaborated with distributed Product and Engineering teams to maintain alignment through structured reviews and shared documentation.
Result: Reduced workflow fragmentation and created a scalable platform model used as the basis for ongoing product expansion.
Additional Work within Emids:
- Designed workflows for a payment integrity platform supporting claim documentation review and reconciliation achieving a 60% efficiency uplift and onboarding 15 new clients when demoed at Nashville Health Conference 2022.
- Currently leading design for an iPad application used by CRO field teams, focused on clear task sequencing and ease of use in on-site environments.
Creative Head | AppInventiv
Jun 2015 – Oct 2019
- Designed end-to-end experiences for multiple B2C mobile products across retail, media, and on-demand services.
- Partnered with product owners and engineering teams to define flows and prototypes.
- Ran iterative usability reviews to refine task clarity and adoption.
- Developed reusable UI patterns to support delivery across parallel projects.
Creative Head | Affle (Prev. AppStudioz)
Dec 2012 – Jun 2015
- Delivered mobile-first applications across consumer verticals.
- Built foundational skills in interaction patterns, usability, and design execution under delivery constraints.
Visualiser | Xceed IT Solutions
Aug 2009 – Dec 2012
- Designed end-to-end web and marketing experiences, managing projects across ideation, visuals, and delivery within agile timelines.
CONNECT
EDUCATION
Bachelors in Multimedia
Apeejay Institute of Design, New Delhi
2005 – 2009
EXPERTISE
Design Skills
- Enterprise Workflow Analysis & Re-architecture
- Platform Modernization & Legacy System Unification
- System Mapping & Process Simplification
- Design Systems, Pattern Libraries & UI Governance
- Cross-Functional Strategy (Product / Engineering / Operations)
- Mentorship & Design Maturity Development
- Discovery Workshops & Stakeholder Alignment
- Incremental Delivery in High-Ambiguity Environments
Software Knowledge
- Figma
- Figjam
- Miro
- Jira
- Confluence
RECOGNITION
Fourth Runner Up
Indigo Airlines – 6E Appster Contest
2015
