👋 Hello. I am Swati Soni
I design complex B2B systems that team can actually use – and trust.
Product Design Leader with 15+ years of experience improving usability, accuracy, and workflow clarity across enterprise and healthcare platforms.
Most enterprise products don’t fail because of bad UI — they fail because users don’t trust the system, don’t understand decisions, or can’t complete work without workarounds. My work focuses on designing clarity into complex workflows, aligning UX with real operational constraints, and helping teams ship systems that scale without breaking under edge cases.
RIGHT NOW–
I am shaping the future of Healthtech
As Product Design Manager at Emids, I collaborate with product, research, engineering, and marketing teams to build solutions that users love and businesses rely on.
A closer look at some of my recent projects
Complex workflows, multi-step operations, high-stakes environments — simplified into NDA-friendly overviews.
AI | Developer tool 🔒
Designing a Scalable Prompt Framework for Engineering Teams
Designed a scalable prompt management framework that reduced the time engineers spent finding, reusing, and applying AI prompts within GitHub Copilot workflows.
HEALTHCARE | DESIGN PITCH
Designing a Health Equity focused Healthcare Platform – A UX Strategy Case Study
Led UX strategy for a high-stakes design pitch, delivering a fully interactive prototype within a compressed timeline to help secure client interest.
Healthcare | Payment integrity 🔒
Unifying Legacy Systems into a Single Healthcare Platform
Unified and modernized legacy tools into a single healthcare platform, reducing cognitive load and improving workflow consistency, while leading a team of four designers.
WEBSITE REDESIGN | branding
Website Redesign for a Fast-Growing Mobile App Development Company
Led a website redesign to simplify navigation and establish a scalable visual system, contributing to increased lead generation following launch.
The people I work with say it best
Voices from partners, leaders, and designers who’ve been part of my journey.
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I am very fortunate to have worked and collaborated with Swati in building out front-end designs for a long-term healthcare project. Swati has the amazing ability to take user requirements and transform them into a comprehensive user experience with very little direction. Swati’s designs are always user-centric, which comes from being able to fully create and understand the persona from the user’s actual perspective. Most of all, she has a great work ethic, and is always willing to work together as a team
Sean Gramugilia
SR. DIGITAL SOLUTION ANALYST, EQUIT TRUST
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Swati is an incredible UI designer, team lead, and strategist.. Feel lucky to work with her and to have her as a lead creative on our project.
Raamayan Ananda
Founder, veme
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Swati is a brilliantly creative person who has a fine sense of business and brand understanding. She is an excellent team manager who does a great job of managing the team’s demands.
Mahendra Singh
SR. CONSULTANT – NAGARRO
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Swati’s consistent demonstration of design and branding expertise has been inspiring to me. I really enjoyed watching her educate our client on the importance of creating a design system that will work for all, and how to set it up properly for the long-term while respecting who they were and how much knowledge they wanted to bring to the table. I hope we’ll get to work together again very soon.
Caroline Zenss
ASSOCIATE DIRECTOR, DESIGN STRATEGY – KYNDRYL
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Join me on social media – a space where I help designers grow into leaders
I share practical guidance on decision-making, influence, confidence, and career clarity — all shaped from real product work.
