👋 Hi, I am Swati Soni
Designing complex products for an AI-native world.
Design leader with 16+ years of experience simplifying complex enterprise systems. Now exploring how AI is changing the way products are designed, built, and experienced.
RIGHT NOW–
I’m designing high-stakes enterprise systems where decisions directly impact operations.
At Emids, I help product teams simplify complex workflows across healthcare. At the same time, I’m evolving how I design and build with AI — experimenting with AI-assisted workflows, design agents, and new ways for humans and AI to collaborate across the product development process.
A closer look at some of my recent projects
Complex workflows, multi-step operations, high-stakes environments — simplified into NDA-friendly overviews.
AI | Developer tool
EPulse AI: Scaling governed generative AI for healthcare
Turned ad-hoc AI prompting into a governed workflow for healthcare engineering teams.
Up to 50% productivity improvement | Hours → minutes on manual tasks
HEALTHCARE | DESIGN PITCH
Designing for health equity through better data
Turned fragmented SDOH data into a personalized experience that helped wellness coaches identify and address barriers to better health.
2 weeks design sprint | Proof of concept → Client win
Healthcare | Payment integrity 🔒
Unifying and modernizing healthcare operations
Unified fragmented healthcare workflows into one platform for payment integrity teams.
2 core legacy systems + supporting vendor workflows → 1 platform
WEBSITE REDESIGN | branding
Designing a digital experience for growth
Simplified a growing technology company’s digital presence with a scalable website and visual system built to support growth.
80+ pages designed | 25% increase in lead generation
The people I work with say it best
Voices from partners, leaders, and designers who’ve been part of my journey.
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I am very fortunate to have worked and collaborated with Swati in building out front-end designs for a long-term healthcare project. Swati has the amazing ability to take user requirements and transform them into a comprehensive user experience with very little direction. Swati’s designs are always user-centric, which comes from being able to fully create and understand the persona from the user’s actual perspective. Most of all, she has a great work ethic, and is always willing to work together as a team
Sean Gramugilia
SR. DIGITAL SOLUTION ANALYST, EQUIT TRUST
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Swati is an incredible UI designer, team lead, and strategist.. Feel lucky to work with her and to have her as a lead creative on our project.
Raamayan Ananda
Founder, veme
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Swati is a brilliantly creative person who has a fine sense of business and brand understanding. She is an excellent team manager who does a great job of managing the team’s demands.
Mahendra Singh
SR. CONSULTANT – NAGARRO
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Swati’s consistent demonstration of design and branding expertise has been inspiring to me. I really enjoyed watching her educate our client on the importance of creating a design system that will work for all, and how to set it up properly for the long-term while respecting who they were and how much knowledge they wanted to bring to the table. I hope we’ll get to work together again very soon.
Caroline Zenss
ASSOCIATE DIRECTOR, DESIGN STRATEGY – KYNDRYL
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I share practical guidance on decision-making, influence, confidence, and career clarity — all shaped from real product work.