Product Design Leader with 16 years of experience designing and scaling complex B2B and enterprise products.
Over the past year, I have led structured evaluations of AI-assisted product development workflows, working
with tools such as Claude Code and Figma Make to understand how AI can support research, design, and delivery
activities. I bring a combination of product thinking, systems thinking, and design leadership to solve complex
business and user problems.

EXPERIENCE

Manager – Product Design | Emids

Nov 2019 – Present

Current FocusAI Design Workflow Transformation (2026 – Present)

  • Led an AI workflow transformation initiative with 6 designers across two experimentation teams.
  • Evaluated Claude Code and Figma Make on real enterprise product design challenges.
  • Created prompt guidelines, Claude Skills frameworks, and team operating standards.
  • Defined processes for adopting AI within design workflows.
  • Assessed where AI adds value—and where it falls short—across research, design, and documentation.
  • Developed reusable playbooks for AI-assisted design collaboration.

Previous Focus Enterprise Product Design Leadership (2019 – Present)

  • Led product design for large-scale healthcare enterprise platforms especially payor and life science segments supporting audit, review, compliance, and operational workflows.
  • Drove modernization of legacy systems into unified platforms, reducing workflow fragmentation and improving operational efficiency.
  • Partnered with product teams to shape problem definition, workflow strategy, and product direction for complex enterprise initiatives.
  • Contributed to design system governance and enterprise pattern scalability.
  • Mentored designers and established consistent UX standards across multiple product areas.

Creative Head | AppInventiv

Jun 2015 – Oct 2019

  • Designed end-to-end experiences for multiple B2C mobile products across retail, media, and on-demand services.
  • Partnered with product owners and engineering teams to define flows and prototypes.
  • Ran iterative usability reviews to refine task clarity and adoption.
  • Developed reusable UI patterns to support delivery across parallel projects.

Creative Head | Affle (Prev. AppStudioz)

Dec 2012 – Jun 2015

  • Delivered mobile-first applications across consumer verticals.
  • Built foundational skills in interaction patterns, usability, and design execution under delivery constraints.

Visualiser | Xceed IT Solutions

Aug 2009 – Dec 2012

  • Designed end-to-end web and marketing experiences, managing projects across ideation, visuals, and delivery within agile timelines.

EDUCATION

Bachelors in Multimedia

Apeejay Institute of Design, New Delhi

2005 – 2009

EXPERTISE

Product Design
  • Product Strategy
  • System Thinking
  • Complex Workflow Design
  • Information Architecture
  • User Journey Mapping
  • Design Systems
  • End-to-End Product Design
Enterprise Product Design
  • Enterprise SaaS
  • Admin and Operational Workflows
  • Data-dense Interfaces
  • Workflow Modernization
AI and Emerging Technologies
  • Claude Code
  • Figma Make
  • Prompt Design
  • AI-Assisted Workflows
Leadership & Collaboration
  • Cross-Functional Collaboration
  • Stakeholder Management
  • Strategic Communication
  • Mentoring and Design Reviews