
Product Design Leader with 16 years of experience designing and scaling complex B2B and enterprise products.
Over the past year, I have led structured evaluations of AI-assisted product development workflows, working
with tools such as Claude Code and Figma Make to understand how AI can support research, design, and delivery
activities. I bring a combination of product thinking, systems thinking, and design leadership to solve complex
business and user problems.
– Or –
EXPERIENCE
Manager – Product Design | Emids
Nov 2019 – Present
Current Focus – AI Design Workflow Transformation (2026 – Present)
- Led an AI workflow transformation initiative with 6 designers across two experimentation teams.
- Evaluated Claude Code and Figma Make on real enterprise product design challenges.
- Created prompt guidelines, Claude Skills frameworks, and team operating standards.
- Defined processes for adopting AI within design workflows.
- Assessed where AI adds value—and where it falls short—across research, design, and documentation.
- Developed reusable playbooks for AI-assisted design collaboration.
Previous Focus – Enterprise Product Design Leadership (2019 – Present)
- Led product design for large-scale healthcare enterprise platforms especially payor and life science segments supporting audit, review, compliance, and operational workflows.
- Drove modernization of legacy systems into unified platforms, reducing workflow fragmentation and improving operational efficiency.
- Partnered with product teams to shape problem definition, workflow strategy, and product direction for complex enterprise initiatives.
- Contributed to design system governance and enterprise pattern scalability.
- Mentored designers and established consistent UX standards across multiple product areas.
Creative Head | AppInventiv
Jun 2015 – Oct 2019
- Designed end-to-end experiences for multiple B2C mobile products across retail, media, and on-demand services.
- Partnered with product owners and engineering teams to define flows and prototypes.
- Ran iterative usability reviews to refine task clarity and adoption.
- Developed reusable UI patterns to support delivery across parallel projects.
Creative Head | Affle (Prev. AppStudioz)
Dec 2012 – Jun 2015
- Delivered mobile-first applications across consumer verticals.
- Built foundational skills in interaction patterns, usability, and design execution under delivery constraints.
Visualiser | Xceed IT Solutions
Aug 2009 – Dec 2012
- Designed end-to-end web and marketing experiences, managing projects across ideation, visuals, and delivery within agile timelines.
CONNECT
EDUCATION
Bachelors in Multimedia
Apeejay Institute of Design, New Delhi
2005 – 2009
EXPERTISE
Product Design
- Product Strategy
- System Thinking
- Complex Workflow Design
- Information Architecture
- User Journey Mapping
- Design Systems
- End-to-End Product Design
Enterprise Product Design
- Enterprise SaaS
- Admin and Operational Workflows
- Data-dense Interfaces
- Workflow Modernization
AI and Emerging Technologies
- Claude Code
- Figma Make
- Prompt Design
- AI-Assisted Workflows
Leadership & Collaboration
- Cross-Functional Collaboration
- Stakeholder Management
- Strategic Communication
- Mentoring and Design Reviews
